How to Sell Local Products in Your Airbnb: A Practical Guide
Your guests come to discover a region, not just a place to sleep. By offering them authentic local products, you create a memorable experience and give them the option to take a piece of the region home. Here's how to do it.
Good to know: many travelers want to "live like a local" and discover the specialties of the region they're visiting.
Why Local Products Are a Hit
Local specialties check every box for today's travelers:
- Authenticity: they want the real thing, not supermarket stock
- Convenience: no need to hunt for where to buy
- Souvenir: they take a piece of the region home with them
- Price acceptance: they expect to pay more for something local
Star Products by Region
In France, for example, here are the standout products region by region:
🍷 Bordeaux / Burgundy / Rhône
Foie gras, canelés, mustard, escargots, gingerbread
☀️ Provence / French Riviera
Olive oil, tapenade, calissons, lavender, soap
🏔️ Alps / Savoie
Cheeses, charcuterie, mountain honey, Savoie biscuits
🌊 Brittany / Normandy
Apple juice, caramels, salted butter, galettes
🗼 Paris / Île-de-France
Macarons, Brie, Meaux mustard, Paris honey
🏰 Loire Valley / Central France
Rillettes, goat cheeses, sablés
How to Find Your Suppliers
Several ways to build your selection:
- 1Local farmers' markets
Meet the producers, taste, negotiate. Many offer trade pricing.
- 2Farms and producer estates
Buying at the farm = unbeatable prices + a story to tell.
- 3Local gourmet food shops
Some offer B2B programs for tourism professionals.
- 4Farm cooperatives
Olive oil, honey, jam... often the best prices.
💡 Tip: Sell on Consignment
Offer your suppliers a consignment arrangement: they entrust you with the products, and you only pay for what sells. Zero cash upfront, zero risk of unsold stock. Many producers agree to it, because it's an extra showcase for them.
Tell the Story Behind Your Products
A product with a story is more engaging for guests. For each product, prepare:
- The producer's name and location
- The story or craftsmanship behind it (in 2-3 sentences)
- Tasting or serving suggestions
Sample product card
"This 2025 lavender honey comes from the apiary of Ferme Saint-Martin, a family farm in Suzette run for four generations. Gold medal winner at the Concours Général Agricole. Perfect on fresh goat cheese or in a herbal tea."
Putting It into Practice with Jalunia
Jalunia lets you create complete product cards with photos and descriptions, visible to your guests before they buy. The interface can be customized to match your property's branding.